Category B — PROFFESIONAL //IPBL 17
2017
Poster designed for a social campaign targetted to the warehouse workers. The idea was to arise the consciousness of possible spine injuries while lifting heavy objects (the barrels at this case). Main cause of injuries was caused by low awarness of the prolem, hurry or lazyness. The concept was based on making clear and strong visual communicate what could happen when we try to omit the right procedure. The poster is based on hand-drawn character which is meant to be a little bit funny and familar but still simple and powerful. The colours and strong contrast improves good readibility at the warehouses spaces.