Category A — STUDENT //IPBL 17
2016
Poster for the National park Slovak karst with the photography of the Silicka Ladnica cave. The main Slogan „Prežite krásu Slovenského krasu“ (en. "Survive the beauty of the Slovak Karst") is a key element used for promotional campaigns and souvenirs. It looks like karst rocks, after which walks styled tourist, it refers to the target group. The word "survive" (in Slovak „prežite“) is used deliberately because the tour of the park can be dangerous due to many pitfalls, gaps and rocks. Tourists must be careful where they're walking. The word „krásu“ (the beauty) contains the word „kras“ (karst). The Font used in the slogan was created by me.