Category B — PROFFESIONAL //IPBL 17
2016
Poster for the rebranding of a high-class fruit shop with its history over 60 years. Both elements were necessary for its design; appearance of long-established store from the past and fresh design to the future. The logo was inspired by pictographs (the origins of Chinese characters) meaning fruits. The three circles on top express fruits, and the bottom is its stem and roots. The design reminds us of Japanese family crest, which Samurai used to hold up, to appeal the long history of the store.